A top-notch video walkthrough.
Before COVID, people would find addresses that were available, visit and then vet properties that interested them. That meant more people going through your house than necessary. Today, you can discourage that behaviour with a quality virtual tour that the potential buyers can access and control their movement throughout the home from their computers. This means they can vet properties online before visiting.
VIRTUAL OPEN HOUSE
Open Houses are really for the benefit of the agent to meet prospective buyers. Only 1% of homes actually sell due to open house activities. Of course, you want your agent to find ALL the buyers for your home. Today, we can do top-notch virtual open houses that can be accessed through social media. A good agent can make them interactive with the audience, they can also market the neighbourhood as a selling feature if done correctly.
A SANITATION STATION
This is probably one of the easiest things to do. At your door, there should be signage reminding visitors of the rules you have set out for showings. More importantly, extra masks, gloves and shoe covers should be available for people that have forgotten theirs and to show how serious your safety is being taken.
There should be reminders throughout typical "high touch" areas that as a visitor, they should not be coming in contact with surfaces. So they still get to see all they need to in order to make a decision to buy your home, leave closet doors open, turn on lights and make sure doors to rooms are all open.
All visitors must sign a screening form that asks the standard questions of exposure. Any showings that do not have this submitted will be cancelled.
Even before COVID, if there is a cold in your home, wiping down door handles and light switches stops the spread from family member to family member. Take 5 minutes before the entire family enters the home and wipe down the obvious contact areas then wash your hands.
NO DOUBLE BOOKING
There was a time when agents would glorify how many showings they could get on a listing. Today it is about getting the highest price possible with the least amount of showings. To that end, only one showing at a time means visitors are kept to a minimum and encouraged to shop online. It also means that buyers do not feel as rushed or crowded so they are huffing and puffing less throughout your home.
USE THE RIGHT PRICING STRATEGY FOR YOUR MARKEY
It is proven that in any market, a house that sits day after day and does not sell actually nets less money when sold. Pricing is either above market, at market or below market. Understanding the current trends to get your home sold quickly protects your equity and your health.
LEVERAGE SOCIAL MEDIA EFFECTIVELY
Like it or not, social media giants, like Facebook, Instagram and Twitter are where people shop for ideas in today's market. It is not enough to make posts though. When selling your home, your ads have to be put in front of the right people. Understanding the workings of how to bring your posts to the attention of the right people means showings booked will be true buyers and not just people contemplating the market.
HIRE A TECH SAVVY AGENT
Negotiating the contract, staging your home and luxury service should be part of every agents' toolbox. Very suddenly, they also need to be tech-forward. In order for you to sell your home safely and the most amount of money, your agent needs to be changing with the times. If they cannot speak to how they have changed their business in today's marketplace, well move on! They are making the safety of the equity in your home or the health of your family as priority number one.